Stuarts Halls Users and Gratifications Theory

How people gain knowledge and is used in all types of media. It is mainly used together in marketing or media.

• Diversion 
• Information
• Socialisation
• Self-discovery

Diversion

Taking yourself away from reality. Wanting the unrealistic aspect of what you watch. 

• Fantasy
• Escapism 

Information

To gain knowledge or learn through media. This could be done unconsciously, you always gain information from media.

• Documentaries 

Socialisation

To be feel apart of a group. Being able to talk or feel involved in the media you watch, through conversations, game play, videos. 

• Fandoms
• Social groups

Self Discovery

Finding something relatable or familiar in media. Imagining yourself capable of doing what you see or learn in the media.

• Sports/Action in a movie